Tenderly, an Introduction

A new vegan lifestyle magazine, publishing daily on Medium

Welcome to Tenderly, a new digital magazine for vegans, vegetarians, and for anyone who wants to live with joy and eat with pleasure, while reducing animal suffering and saving the planet.

Tenderly will publish a diverse assortment of pieces from exciting writers all over the world; odes to beloved vegetables, profiles of activists and chefs who are making a difference, delicious recipes inspired by our strongest cravings and our favorite things, guides for traveling while vegan without missing out on local culture, recommendations from real human beings for the best cruelty-free and vegan products, touching animal rescue stories and photographs, book reviews, wine pairings and cocktail recipes, humor, advice, veg-friendly horoscopes, and a twice-weekly comic about an earnest mushroom named Bradley.

Our veganism is not defined by just one set of specific rules and it’s definitely not a fad diet. Our simple belief is that a commitment to justice and dignity for all should extend to animals, and that as individuals we each have an obligation to do what we can to reduce the suffering…