Vintage Veg

The Wide World of Madhur Jaffrey’s Vegetarian Cookbooks

1981’s ‘World-of-the-East Vegetarian Cooking’ taught Western home cooks how to use spices other than salt and pepper

Tenderly
Published in
3 min readOct 21, 2020

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Madhur Jaffrey’s World of the East Vegetarian Cookbook book cover is pictured, with an Asian-inspired font and illustration
Photo: Alicia Kennedy

Madhur Jaffrey is the queen of Indian home cooking, a title she’s held for quite some time thanks to the numerous influential cookbooks she’s published. I have so many of her books that I’ve not actually used all of them, including World of the East Vegetarian Cooking. This is one that I just like to look at, especially for its kitschy illustrations that try to tackle the entire Western imaginary’s conception of the “East,” including the Middle East, South Asia, and onto Japan.

The book is a gigantic tome of 500 pages, first printed in 1981. By the time my copy, from 1998, was out, it was in its 18th printing. The illustrations are reminiscent of Anna Thomas’s The Vegetarian Epicure, bringing to mind a utopian hippie picnic in which every flag of the world’s nations is represented.

Indeed, Jaffrey begins the introduction with a discussion of her “vegetarian friends”:

Over the past decade, as my vegetarian friends and I have sat around nibbling on radishes smeared with sweet butter or dining more elegantly on asparagus soufflés, we have…

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Tenderly

Published in Tenderly

A vegan magazine that’s hopefully devoted to delicious plants, liberated animals, and leading a radical, sustainable, joyful life

Alicia Kennedy

Written by Alicia Kennedy

I’m a food writer from Long Island based in San Juan, Puerto Rico. Subscribe to my weekly newsletter on food issues: aliciakennedy.substack.com

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