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Mena Massoud Is Encouraging the World to ‘Evolve Vegan’
The ‘Aladdin’ star is spreading the good word about delicious plant-based food, without an emphasis on personal purity
Mena Massoud, star of Disney’s live action Aladdin and the new Hulu series Reprisal, is encouraging the world to “evolve vegan.” Massoud launched his Evolving Vegan brand in 2018, and since then he has been traveling across North America, speaking to the owners and staff at plant-based establishments and sharing his passion for their food through documentary videos on Instagram’s IGTV.
I initially heard about the Evolving Vegan project through Massoud’s Instagram (I began following the actor immediately after seeing Aladdin and falling in love with his infectious smile). After a few clicks, I learned about Massoud’s passion for plant-based living, which is focused on the health and environmental benefits of the lifestyle. In addition to the show on IGTV, Massoud plans to compile a lifestyle book featuring the best plant-based establishments across the country, showing the world that a plant-based lifestyle is “accessible, fun, and trendy.” The book will also cover Massoud’s own journey to veganism, along with the stories of the people, cities, and cultures he encounters along the way.
