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How Does a Cake Queen Navigate the Mainstreaming of Veganism?
In a changing climate for small vegan businesses, delicious cakes aren’t enough. But Ms. Cupcake has plenty of other ideas.
Through her famous Ms. Cupcake bakery based south of the river Thames, her bestselling recipe book, and a retail line of decadent baked treats, Mellissa Morgan has positioned herself as one of the most influential vegans in the UK, and now she’s working hard to keep her self-started and self-owned vegan enterprise ahead of the pack.
As one of the true pioneers of the plant-based boom that has enveloped London, Mellissa has turned a love of cake into an internationally recognized brand capable of fending off even the toughest obstacles. She’s been celebrated over the past decade as the colorful personality responsible for bringing decadent plant-based cakes to a burgeoning London vegan scene, but it is her business savvy keeping her Ms. Cupcake brand above the tide as mainstream forces push many independent vegan businesses past breaking point. Morgan’s steely determination, technical expertise, and strong work ethic have seen her steer her vegan business through multiple twists, turns, hardships, and triumphs.
