What Is Greenwashing in Fashion?
Don’t applaud every ‘green’ initiative you see in clothing stores
Fashion means different things to different people, and it can be anything from a means of self expression to a source of annoyance. Irrespective of anyone’s personal feelings, manufactured clothing is an enormous global industry that has a massive impact on human society and on the planet.
In the past, new clothing was purchased on a more occasional basis, the average person switching out pieces when they were worn out or when the seasons changed. But in recent decades, clothing became more “affordable” as runway trends hit stores weekly and online shopping became a popular pastime. As a result of demand and rapidly changing industry norms, fast fashion has progressively encouraged more and more waste.
Almost all of us are familiar with brands like Forever21, H&M, and Zara. These low-cost, low-quality retailers are always on trend. These brands allow people from almost every demographic to enjoy the luxury of keeping up with fashion. Sounds good, right?
Some of these brands are even making moves to produce more sustainable and…
