Go Toward the Pain

Relentless photojournalist and animal advocate Jo-Anne McArthur shares what she’s learned about fostering positive change while maintaining emotional wellbeing

Evan Shamoon
Published in
9 min readSep 10, 2020

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Photo of the interview subject, Jo-Anne McArthur, smiling widely on a beach, wearing a navy hoodie
Jo-Anne McArthur. Photo: Lisa Macintosh

Jo-Anne McArthur has devoted much of her life photographing the exploitation of animals, bearing witness on the front lines of suffering. She has spent weeks and months on meat, fur and bear bile farms, at rodeos, animal markets and marine parks, documenting the lives of animals exploited for food, fashion, entertainment and experimentation.

This energy has manifested in a sprawling body of work, from the feature-length documentary The Ghosts in Our Machine to three books: We Animals, Captive, and the forthcoming HIDDEN: Animals in the Anthropocene. Her photography and writing has been featured in publications such as National Geographic, The Washington Post, and The Guardian, as well as by hundreds of organizations, publishers and academics. She speaks around the world at universities and conferences about her photography, activism, and the human-animal relationship.

McArthur’s most ambitious endeavor to date is the We Animals Archive, an ever-growing collection containing thousands of images and videos of animal industries around the world. The material brings together her own work with that from…

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Tenderly
Tenderly

Published in Tenderly

A vegan magazine that’s hopefully devoted to delicious plants, liberated animals, and leading a radical, sustainable, joyful life

Evan Shamoon
Evan Shamoon

Written by Evan Shamoon

Animal person. Word+sound+image generator. Writing has appeared in Rolling Stone, Laika, Wired & many others. giantmecha.com // vimeo.com/giantmecha

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