Everybody’s Falling in Love With the Djungelskog
An adorable plush bear from IKEA is taking the world by storm
“This big brown bear always greets you with open arms …” says Ikea’s website of the Djungelskog—cleverly leaving you to fill in the rest of the thought for yourself … “Unlike everyone else in my life.” And as grim and foreboding as Ikea’s implication may be, it’s high time we admitted the truth of it: The Djungelskog is the only guy we can trust. The Djungelskog is the only thing standing between us and the darkness. The Djungelskog is the only one who is worthy of our love.
Ikea has no qualms about twisting the knife further:
Cuddly like no other and with a lovely giant stomach where you can feel safe resting — in other words, a real softy. All soft toys are good at hugging, comforting and listening and are fond of play and mischief.
Hugging. Comforting. Listening. Fond of play and mischief. And then combine those almost saintlike traits with a lovely giant stomach “where you can feel safe resting”??? This is no Djungelskog; it’s an angel in disguise. A furry brown benefactor sent from the heavens to remind us of our…
