Reimagining The Ice Cream Shoppe As A Vehicle For Social Change

This all-vegan ice cream company will donate all proceeds to liberation, social justice-focused organizations

Fudge The Police, Purple Root for Domestic Workers, Frida Kahlua, ABOLECHE ICE, and Reparalines and Cream — these are the five original flavors that the Chicago-based, all-vegan ice cream company JUSTice Cream is planning to debut this summer.

The names of these flavors are not just for show. All of the net profits from every flavor will be given back to an affiliated social justice-focused organization, explains JUSTice Cream founder Hialy Gutierrez.

“For Fudge the Police, we’re working with Black Lives Matter Chicago; for ABOLECHE ICE, we’re working with Organized Communities Against Deportation; for Frida Kahlua, we’re working with Art Resistance Through Education; for Reparalines And Cream, we’re working with the Chicago Torture Justice Center; and for Purple Root for Domestic Workers. we’re working with the Alliance for Filipino Rights and Empowerment,” Gutierrez says. “This whole initiative is really honoring those different struggles and trying to give back to those communities.”

JUSTice Cream’s Purple Root for Domestic Workers flavor made with purple yams.

Gutierrez adds that her Filipino-American background was influential in forming the ideology…